Amy's goal is to spread love and light in the world, and she hopes each item she make does this in small way by helping others share joy and love and connect in a meaningful way. Amy Heitman launched the brand's first stationery collection in 2015. A former elementary art teacher, she left teaching in to venture into motherhood, and soon after founded the studio Amy Heitman Design. She is continuously inspired by the intricate details of creation, along with the beauty and simplicity of the everyday. Today she runs her stationery brand with the help of her small team in the countryside just outside Grand Rapids, Michigan.