Donni began in 2009, when founder Alyssa Wasko created her own comfortable, comforting scarves to cope with the death of her father Donald. Her friends began asking for them, and before long orders arrived from around the country through word of mouth alone. Alyssa's personal creative outlet grew into Donni., named in memory of her dad. As Donni has grown, comfort is still the core reason for being. Not only do they create elevated essentials with super special details (in the softest fabrics you’ll ever wear), but they also want them to make you feel entirely comfortable in your own skin.