HNST is a Belgian circular clothing brand that produces jeans for men and women that have nothing to hide. With their jeans, HNST strives for the highest level of sustainability and circularity that is technically possible, without making compromises on quality and style. Since the most sustainable material is the one that already exists, HNST starts by collecting pre-loved jeans. The jeans will be sorted and is given a second life, when the quality is still sufficient, through the social economy. The remainder is HNST’s raw material and will be shredded into recycled cotton fibers which are later used to create the HNST denim fabric. This fabric eventually exists out 56% recycled cotton, 23% Greek cotton and 21% Tencel. The whole production process, from shredding to confection, takes place in Europe.